Since I was 17 years old I have watched Mac Miller grow and transform into the artist he is today. Four years later I’m truly impressed and intrigued with him as a rapper, singer, businessman and friend. Mac has appeared two years in a row on the Forbes 30 Under 30 List, gained 2 million followers on Twitter and earned $6.5 million last year. He sold 144,000 copies of his first independent album, Blue Slide Park and quickly became a social media sensation. I’ve been fascinated with Mac Miller since I was a sophomore in high school and it has been interesting to watch him develop as an artist and a person. He has sculpted himself by independently producing many mixtapes including K.I.D.S, Blue Slide Park, Macadelic, and more. With the help of his friends, Mac is slowly producing and taking on new artist, who are very much appreciative of him. The “Most Dope” crew demonstrated a strong bond from the beginning of Mac’s career and it was made evident on his MTV2 show, Mac Miller and the Most Dope Family.
Without question, Mac Miller and his friends successfully used social media as a free marketing tactic. From the start, they made their friendship known over Twitter, Facebook, and Instagram. When I was 18 and Mac was touring with Wiz Khalifa, I grew a strong interest in his interactions over various social media platforms. Not only did I learn a great deal about Mac but I learned about his friends too. I think this was when I really got into social media- the behavior behind how they all acted on the web and how people related to the “Most Dope Crew”. They made their friendship clear over social media and that has played a dominating factor in Mac’s success. When Twitter and Facebook started getting popular they were sharing videos from Tree Jay’s YouTube channel, TreeJayTv, and from there it was easily to click along the pages to see what type of music he had to offer. Coming from a city like Pittsburgh and working with an at the time up coming artist like Wiz Khalifa, his friends and close fans were promoting the shit out of him. That’s what it’s all about, right? This generation is constantly skimming the web and as an independent artist, he used that to his advantage.
Additionally, what really intrigued me with Mac Miller was his willingness to give back to his friends. He constantly promoted driven locals from his city and I quickly learned about his relationship with his girlfriend, Nomi Leasure. It was amusing for me to watch their interactions in music videos and through her blog. Being associated with Mac’s name recently helped her gain over 3,000 Tumblr followers, something that is strenuous to achieve. Funniest part is, I met Nomi on a snowy Friday night at McFaddens Pub in Philadelphia. She was one of the most appreciative, kind hearted drunk girls I have ever met and it just added to my faith in the entire, extended Most Dope Crew. Today, he is associated with rappers like Tyler, the Creator, ChooJackson, and Pharrell.
This video examines an interview with Forbes and Mac in a business aspect- another thing I have always been interested in. Opening up with a new song off his album, the interview elaborates his idea of an album starting from scratch. “Everything about this is based around the music… It’s not doing too much extra stuff, not pushing anything super crazy.” With so many albums coming out this June, he’s going up against some “heavy hitters” like Kanye West and he explained that took some pressure off the album. He’s not about the marketing tactic and stayed with Rostrum Record as an Indie artist because he knew no other label would let him do what he did on his newly released album, Watching Movies With the Sound Off.
Undoubtedly, this interview assures all of my questions about what Mac Miller is really going to do next- He revealed he wants to gain his revenue by producing and writing music. This has been made clear by his current promotions of Ariana Grande, Casey Veggies, SchoolBoyQ, Ab-Soul, and Jay Electronica. He’d rather produce records and write because it gives him the freedom to do what he wants, something I can truly respect. Watching Movies With the Sound Off is creative, trippy, and much more jazzy compared to his previous album and demonstrates his ability to be himself while selling records.
All in all, I can go on for hours about Mac Miller’s success as a young artist. I’ve been captivated by him, his friends, and his business for years. I’ve watched him grow from rapping about Kool-aid and Frozen Pizza, to producing an independent, chill album that is actually very satisfying to my ears. I’ve seen him cultivate with his friends- producing just about anything from clothing lines and photographs to music videos and faux rappers like the Duck Hunters. His lifestyle has aided and confirmed my interest in social media and success and is a prime example of making something happen.